I just read a tweet by a well-known advertising industry publication stating that, according to a recent survey “social media” is the buzzword that most Advertising folk are sick of the most, followed by synergy, free and innovative in 2nd, 3rd and 4th place.
This is a real issue for me now because I now have to create a whole new set of buzzwords that are…aahhmmm, innovative, dynamic, left of centre and a little unique!
Below is the top 25:
1. Social media/social networking
2. Synergy
3. Free
4. Innovative
5. ROI/return on investment
6. Extra value/value added
7. Model(s)
8. Telemarketing
9. Social media expert
10. Resolve
11. Moving forward
12. Branding
13. Multitasking
14. Going green
15. Proactive
16. Think out of the box
17. Culture change
18. End of the day
19. Interactive
20. 24/7
21. Integrated/integration
22. Viral
23. The big idea
24. Leverage
25. Unique
Well, the annoying thing about this is that as an agency we need to rethink our strategy and completely do away with our buzzwords and come up with new ones. I suppose from now on instead of saying to a client that “our Social Media Expert will come up with a Social Media Strategy that is viral, the next big idea and innovative”, we need to say it using our new buzzwords. It will go something like this…”listen our geek is gonna build you an Internet meeting place website that is gonna spread like a disease, it is fully sick and we thought of it.”
Posted by Dan.
Dgm Advertising's Blog 
Good point, I think the definition of a buzzword has been lost of most of these people. For example social media long ago list the tag of being a buzzword – it is a genuine medium so can no longer be labeled a buzzword. And since when was branding a buzzword????
I agree. I’d love to know who the people questioned were. There really are some empty heads in our industry. H.
Thanks for this post, it is great