Monthly Archives: May 2011

Focus Groups

It’s been a while since I’ve undertaken any qualitative research, but last week I ran two focus groups on behalf of a client. As per normal, you go through the process, researching background information, gathering reference materials and writing a … Continue reading

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Photo shoot frenzy

I recently had the task in partly organising a photo shoot on behalf our client Salvos Stores. The photos taken on the day are creating a look book to go on our new website (going live in July). It was … Continue reading

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Looking Forward

You know that fresh and accomplished feeling you get after a big spring clean? Where everything is organised again, it has its place and you are only surrounded by things you love and need? Well that is what we are … Continue reading

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New Products and Great Client Feedback

For the past 6 months we have had the great pleasure to be working on a brand new swap card product for young girls called Forever Clover. This unique product is the brain child of mother of three and ex … Continue reading

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Ageing Gracefully

This morning a photo-shopped picture of Madonna was sent to everyone in the office, and my first thought was ‘Oh Madge, how sad”. I get quite passionate about this, so here goes……. Firstly, if feel sad for all the young … Continue reading

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Raise a Glass for VB’s Marketing Department

During the Easter/Anzac long weekend there were a number of ads for VB’s ‘Raise a Glass’ appeal. These featured an Australian soldier recounting a battle with enemy forces and urging viewers to dig deep to support Australian troops and their … Continue reading

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