Fresh Blood and New Ideas

From the title, don’t worry this blog has nothing to do with the new Twilight movie (much to the dismay of a few of our team members here, who shall remain nameless, as I don’t want our clients and business stakeholders to openly know who loves Twilight). I really think the Twilight books and movies are very bad, but each to their own. OK now I have that off my chest, the real reason of my blog – fresh ideas from new team members.

Something here at DGM we are very proud of is our staff retention, most people have been here for a minimum of 18 months. Myself, next year I clock up 5 years, so it is a pretty cool place to work. Lately though we have experienced some growth and in turn some new team members.

I love new team members, for a number of reasons. I love them even more when they fit in culturally (laymans terms: they are not wankers). Both our new term members fit in beautifully and have bought to the table very different skills (they are in completely different departments).

I also have to clarify that neither have ever worked at an agency before, so some may say inexperience or green, I say refreshing and enthusiastic. Their eager approach, new ideas and ability to not have the blinkers on with projects or our everyday routine has resulted in some great new ideas and fantastic free style creative.

Often when you have worked in the same place for a while, with the same suite of clients, you tend to not think outside the box as much. This certainly is not a conscious thing, and although you are still 100% dedicated to projects, sometimes you lack the ability to see what is right in front of you. Of course the experience and intimate knowledge you have of the business is fantastic, but you can run the risk of getting a little comfortable with execution.

Developing new ideas, being creative and often being reminded of how lucky we are to work in this great industry is vital. New people, with no agency experience, is the best antidote to this. They see things that are often in our blind spot, and more importantly their mind is not closed or limited to history or past experience.

Don’t get me wrong understanding the history and bringing experience to the table is essential, but the balance of fresh and new, with old (not literally in age) and experience is unbeatable.

Our team I believe has the perfect weight. The moral: don’t be afraid to give ‘green’ people a go, I can almost guarantee you that if they fit culturally and have a strong work ethic, they wont disappoint.

Posted by LJ


About dgmadvertising

DGM Advertising are a full service, marketing, creative and advertising agency based in Melbourne. With 11 years in the business, DGM Advertising are a boutique agency who specailise in digital content, social media and online marketing.
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