Desktop Magazine is running a survey on their reader’s favourite Australian logos. This got me thinking about what my favourite brand logos are. Hang on, apart from the obvious Australian brands (Vegemite, Qantas, Four ‘n’ Twenty) what other brands are Australian owned?
Did a quick Wiki search and found a list of a few. Looking at the list I realised I was more fond of logos which brand I had a strong connection with (Bubble O Bill, Clag and Tiny Teddy). The Bubble O Bill logo is perfect in attracting its target market, although it still catches my attention 15 years later. Pink! Blue! Cartoon Cowboy! What more could you want?!
Unfortunately I don’t have time to analyse every logo on the list. I can however, spend time on two markets I consider myself an expert; fashion and beer. Analysing the big players in the Australian brewery game, I think some of them have been left behind through the simplicity and old style lettering.
While Fosters and Carlton United breweries logos leave much to be desired in terms of their imagination, Coopers and XXXX are a bit more exciting and Cascade and James Boags scream ‘Australia!’ through their use of the bush landscape and the Tasmanian tiger.
I find the branding of Crown Lager particularly interesting. The branding and packaging of the product is gold and it distinguishes itself from others with its unique shaped bottle. Far from the most expensive or exclusive slab on the shelf the ‘Crownie’ gives itself an unusual personality through the font, imagery and colouring of the product and advertising.
I looked down the list and noticed a number of Australian clothing brands are of the surf brand variety (makes sense). Arguably the oldest and biggest players in the industry are Billabong, Rip Curl and Quicksilver.
Over the years these three companies have updated their logo over and over again. All three logos include waves, but in my opinion Quicksilver does it best. Their logo incorporates the surfing wave and the mountain (all three brands produce ski wear). Back in the 90s when Roxy (the girl’s version of Quicksilver) was launched, all they did was slap together two halves of the logo to create a cute and interesting heart while obviously retaining the link to the original brand. Genius!
But one brand which smashes these competitors is the cheeky Mambo. Who can get the image of a dog farting a musical note out of their head easily?
What’s your favourite Aussie logo and why do you love it? Don’t forget to vote!
Posted by Bridget