Field Trip

A few weeks ago I was lucky enough to go to the new creative conference ‘Field Trip’. Unlike similar conferences like Semi-Permanent, Field Trip promised to give an insight into the actual working processes of the artists and designers themselves. This is something I’ve really wanted to see for a long time.

Often you see amazing work and you are baffled as to how the artist/designer created it. Sometimes you’ll get an overview or insight into their inspiration or their history at a conference but you rarely get to see how the work is created.

 Due to the competitive nature of the industry there seems to be a stigma surrounding sharing processes, tips and ‘secrets’. In this regard Field Trip is a breath of fresh air. It helped remove the shroud of mystery around some of these amazing artists and designers and provide a real insight into industry working practices. It was amazing to see these super talented people are actually human and not infallible design robots. Image

I have always felt that my working process was not always ‘best practice’ or as efficient as it could be. I assumed that the pros used the tools the way they ‘should’ be used. This couldn’t have been farther from the truth. For example,  Beci Orpin, an amazing designer/illustrator only recently discovered the clipping mask in Adobe Illustrator after years of working in the industry and using the program! I was also surprised to see that the workflow used by motion graphics powerhouse 21-19 mirrored a lot aspects of my own.

While I did learn some tips and tricks from each of the speakers (especially illustrator Travis Price), the overriding theme seemed to be hard work. It doesn’t matter how you use the software, if it works for you that’s great. In an industry environment you may well streamline your process but as I saw from people like Beci Orpin, you don’t have to be a tech genius to create amazing work with the tools at hand.

 Field Trip was amazing and was run without a hitch which is a great feat considering it was their conference type event. I hope Field Trip comes back again next year as I would definitely go again.

-Posted by Cam

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About dgmadvertising

DGM Advertising are a full service, marketing, creative and advertising agency based in Melbourne. With 11 years in the business, DGM Advertising are a boutique agency who specailise in digital content, social media and online marketing.
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