Tag Archives: brand

Brand Identity…Important for the Average Joe

Brand identity has never been bigger. I’m not just talking about house hold names and billion dollar companies. Some don’t realise the importance of branding at your local fish and chip shop, favourite bar, blog, music artist and even your … Continue reading

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Share a Coke campaign – Hitting the mark this Summer

Coca Cola has to be one of the most recognisable brands on the market, however over the last couple of months they have replaced their well known label with people’s names for the Share a Coke’ summer campaign. Coke has … Continue reading

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Qantas – breeds great discussion

Unless you have been living under a rock for the past couple of months, you will be more than familiar with the issues poor old Qantas have been having recently. The unions, the controversial grounding, the Twitter debacle, and the … Continue reading

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The Schnapple* Revolution

Two weeks ago I decided it was time to upgrade ye ol’ mobile phone device. I was quite happy with my old phone, but I decided it was time to get something new (yay, consumerism!) I strolled into the unnamed … Continue reading

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Reverse Endorsement

Reading a very interesting article this morning about the reality show ‘Jersey Shore’ and the clothing label Abercrombie and Fitch. For those of you not familiar with Jersey Shore, it is pretty much about young people clubbing, partying hard all … Continue reading

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Ambassadors the good, the bad and the ugly

There are a lot of brands in the market who have ambassadors to which they align their brand to. Think Collingwood and you think Adidas, McDonalds, Westpac and Emirates. When you think Tag Huer watches you think Rodger Federer. But … Continue reading

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Focus Groups

It’s been a while since I’ve undertaken any qualitative research, but last week I ran two focus groups on behalf of a client. As per normal, you go through the process, researching background information, gathering reference materials and writing a … Continue reading

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