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Brand identity has never been bigger. I’m not just talking about house hold names and billion dollar companies. Some don’t realise the importance of branding at your local fish and chip shop, favourite bar, blog, music artist and even your … Continue reading
Two weeks ago I decided it was time to upgrade ye ol’ mobile phone device. I was quite happy with my old phone, but I decided it was time to get something new (yay, consumerism!) I strolled into the unnamed … Continue reading
Reading a very interesting article this morning about the reality show ‘Jersey Shore’ and the clothing label Abercrombie and Fitch. For those of you not familiar with Jersey Shore, it is pretty much about young people clubbing, partying hard all … Continue reading
There are a lot of brands in the market who have ambassadors to which they align their brand to. Think Collingwood and you think Adidas, McDonalds, Westpac and Emirates. When you think Tag Huer watches you think Rodger Federer. But … Continue reading