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Laura After being invited by Emerging Marketers VIC (a part of the AMI) to speak along with Bridge about our mentor / mentee relationship I was quite excited. I think to go and speak about something that is genuine and … Continue reading
Census year, it doesn’t come around often, but when it does it is obviously a huge operation. Millions of forms, distribution, collection, handling enquiries (not to mention the input of data and reporting of the results). What I am massively … Continue reading
I was watching TV the other night and I noticed (not that I could help it as it was on about 100 times during the evening) the new TVC for Woolworths. The ‘It’s My Woollies’ campaign is a very different … Continue reading
Currently we’re supporting one of our favourite charities, Open Family for the 21 Challenge. The aim of this campaign is to challenge people to do something (it can literally be anything) for 21 days with the view to raising funds … Continue reading
We all see the myriad of major supermarket advertisements on television each night, online through our favourite news website, sometimes on the radio and the strong in store point of sale push. I struggle to recall a time when the … Continue reading
Watching television after dinner with my fiancé is always an interesting experience. Being from the marketing and advertising side of the world, I find TV commercials fascinating. Everything from their execution, the sound track, the messaging to the way they … Continue reading